How to determine the user like the design or not, whether the interface is convenient to users?
Eye tracking is a tool for the analysis of visual attention. From the perspective of neuromarketing, it seeks to associate visual attention with the cognitive and emotional responses of consumers. This makes the measurement process more subtle, with very little or no interaction between the researchers and their subjects and this is what I like most about this technique.
We will carry out eye tracking research in our lab or at the customer site
Draw up a detailed study report, select areas of attraction and blind spots
We provide expert assessment and recommendations for remedial design for marketers and creatives